An example of a sweet sweet fantasy.
At first we thought the indian melodies were a bit odd, however, the more we went deeper in this mini movie, we could see it resembling an escape from a harsh reality out there – a true brand identity where Zain is a wonderful world that take you away from it all – A utopia you escape to.
One more thing, we like the hindu/spiritual/Osho feel of this great escape. We dig it and we won’t elaborate more so people won’t say we are promoting a cult, specially now in RA RA Ramadan.
Great work, we are truly pleased and in awe.